Build authority—and a loyal customer base—to boost your book sales.
Branding probably wasn’t the first thing you considered when publishing your first low-content book—nor should it have been. When you’re first starting out you’re in experimentation mode, just throwing spaghetti at the wall to see what sticks. But once you start gaining some traction and generating consistent sales, building a brand around your most successful books is a smart move.
Successful branding speaks directly to the exact market you’re trying to reach and leaves a lasting positive imprint that fosters customer loyalty and encourages customers to return again and again for future purchases—meaning more sales over the long haul.
While many people think branding is nothing more than a logo, color palette, and typography, it goes much beyond that. And that’s what we’re talking about today!
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