If you have an online business, getting potential customers to notice your brand should definitely be HIGH up on your to-do list.
You might have the most AMAZING products or services on the planet, but if customers don’t know you exist, they can’t buy from you ☹️.
The answer to getting your potential customers to see you is PUBLICITY!
Good publicity can:
✅boost your credibility
✅build your authority
✅pump up your email list
I recently sat down to chat with PR ROCKSTAR ⭐ Almira Bardai, who helps take the mystery out of getting you and your business the publicity you deserve.
Almira is one of North America’s leading experts in brand-building and communications, having spent the last two decades creating powerful narratives for both domestic and global brands like:
In our chat, Almira and I discuss:
👉 who / what type of online businesses should make gaining publicity a priority
👉 whether there’s a particular medium (i.e. radio, TV, podcasts, etc) that’s best for lead generation
👉 the steps involved in getting your first piece of publicity
👉 the pitching process
👉 encouragement for someone who doesn’t think their life or business is newsworthy
(This post contains affiliate links, which means—at zero cost to you—I will earn a small commission if you click through and make a purchase. Thank you for your support!)
If you’re looking for some more help getting started creating content and then leveraging that content into a profitable knowledge-based online business, grab my free guide, “The 4-Step ‘No Time to Waste’ Online Business Start-Up Blueprint.”
This guide takes you through ALL of the steps of starting an online knowledge-based business, from idea generation all the way through to creating an offer and marketing it to your audience, so definitely check it out! You can also get more tips by joining my free Facebook group, Rachel’s Sandbox.
