If you haven’t already, you’ve probably wondered if you should add puzzle books to your low content publishing offerings.
Puzzle books can be a VERY lucrative addition to your low-content book catalogue, so today I’m diving into all the juicy details of puzzle book creation and marketing with puzzle book expert extraordinaire, Keith Wheeler.
Keith is a multi-award winning author who was first published at just 14. Since then, he has published over 250 books in a variety of genres and niches and used his self-publishing expertise to help countless others achieve their life-long goal of becoming published authors!
Through Keith’s YouTube channel, Keith Wheeler Books, and 30-day coaching program, many of his students have gone on to achieve their own Amazon bestseller status.
Keith’s publishing philosophy is simple: “EVERYONE from 7 to 107 has a book inside them waiting to come out”, and he loves to help them on that journey.
Today I ask Keith:
- Why should low-content publishers consider adding puzzle books to their catalogue?
- Do you recommend publishing all of your puzzle books under the same brand name?
- Are there any particular types of puzzle books that sell better than others?
- Do you approach keyword research for puzzle books in the same way you perform research for other types of LC books?
- Since puzzle books are highly consumable does competition matter as much as with other types of LC books?
- Do you prefer to publish puzzle books that contain just one type of puzzle, or books that contain a variety? Which ones have you noticed sell better?
- Do you find a difference in sales between children’s and adult’s puzzle books? Is there similar competition in each?
- What are your thoughts on publishing puzzle books in a series?
- What’s the sweet spot when it comes to puzzle book length? How many puzzles per book?
- What’s your pricing strategy for puzzle books?
- What percentage of your puzzle books make regular sales? Do you see the 80/20 principle at play, or are sales spread more evenly across them all?
- What’s the secret to success when it comes to publishing puzzle books? Unique sub-niches? Following or ignoring trends? Publishing high volume?
- Do you have a marketing strategy in place for your puzzle books?
- How can puzzle books be used as a marketing tool for authors?
- Do you recommend using puzzle creation software?
Rachel:
Welcome back! Today we are talking all about puzzle books with my friend, Keith Wheeler from over at Keith Wheeler books. Keith Wheeler is a multi award-winning author first published at the age of 14. Since then he’s published over 250 books in a variety of genres and niches and Keith’s self-publishing expertise has allowed him to help countless others achieve their lifelong goal of becoming published authors. Through his YouTube channel and his 30 day coaching program, many of his students have then gone on to become Amazon Bestsellers themselves. Keith’s publishing philosophy is simple: Everyone from 7 to 107 has a book inside them that’s waiting to come out, and he loves to help them on that journey. Keith is an expert when it comes to producing profitable puzzle books through KDP, and he’s going to be sharing a lot of that juicy knowledge with us today. So let’s go ahead and dive in.
Hello, Keith. Thanks so much for joining me today. I feel like it’s been a long time coming, getting you on the channel. So I think most people that are watching right now are going to be familiar with your popular channel, but just in case there’s a few people watching that aren’t why don’t you just quickly tell us who you are and what you do.
Keith:
My name is Keith Wheeler and my channel is Keith Wheeler Books. On the channel I cover low content written books and children’s books are a big passion of mine. It’s an eclectic type of channel and I try to make sure that I disburse out the content so that way I’m not alienating any one group. I have just above 13,000 subscribers right now.
Rachel:
Awesome. So one of the things you talk about quite often are puzzle books and I’ve actually never published any puzzle books myself. So maybe you can tell me , why should anyone that is publishing low content books consider adding puzzle books to their catalog?
Keith:
Absolutely it’s a great question. Low content books are consumables and puzzle books are as well, but where puzzle books are slightly different is they’re single use consumables. So you may have a lined journal or a planner, and if someone really likes it after they purchase it and use it up, they can go and buy the exact same one. But you can’t do that with a puzzle book. If someone buys my puzzle book and they like it, they can’t go and buy that same puzzle book. They have to buy a similar one because they’ve already done those puzzles. And so that’s where it’s a little bit different than regular low content books. You may have just one or two notebooks or planners that really sell for you, but by having puzzle books, they kind of sell each other and they can cross promote each other.
Rachel:
That’s a really good point. So how long have you been publishing puzzle books and how many do you have in your own catalog?
Keith:
I’ve been publishing puzzle books for a little over a year now. I kind of just stumbled upon it in one of the niches that I already had my other low content books in. And so I thought let me try this, and it went really well. And so right now I have just under probably a hundred different puzzle books in the different niches that I’m in.
Rachel:
Wow. That’s great. Have you created most of those from scratch or are you using some software?
Keith:
It’s a combination of the two; there are absolutely some really good software out there that I do use and that I recommend, but there are other puzzle types that I do create myself, that we will get into later.
Rachel:
Okay, cool. So I think you mentioned brand names a second ago there, but do you recommend publishing all of your puzzle books under the same brand name or do you recommend using different brand names depending on which kind of sub-niche of puzzle you’re in? So for example, if you’re doing kid’s puzzle books versus adults are you using different brand names there, or for you personally, do you have it all under one brand name right now?
Keith:
I don’t have it under one brand name. I really don’t like to reinvent the wheel and I try to be as efficient with my time and efforts as possible. And so if it’s a niche that I already have an established brand in, then I’m gonna ride those coattails of that brand. And so in some of the niches that I have puzzle books, then I will use that same brand name, whether it’s Keith Wheeler or if it’s one of my pen names, but there are some instances where if I jumped into a new niche, I will create a completely separate brand for my puzzle books. So it really just depends on what your plans are for publishing books in general. The one thing that I will say as far as adults versus the kids, is if you have an established brand in, let’s say an adult niche, if it’s a niche that kids would be interested in as well, instead of creating a new brand name for it, I would stick with that same brand name because now you have that brand loyalty from the adult, and if they see that you now have an activities book that Jr can use, then you have a much better chance of getting that additional sale.
Rachel:
So there are lots of different puzzle books out there, and different puzzle types. Do you find that certain types of puzzle books sell better than others? There’s crosswords and word searches and all different types out there, are some more hot sellers than others?
Keith:
Yes, in general, you’ve got the word searches, the crosswords, the sudoku, the big three that everybody knows about and they’re really hot, but because of that, they’re super competitive. It’s kind of like the equivalent of a line journal in no content publishing. Everybody has them, everybody buys them, but everybody has them. And so, there are other puzzle types that are just as searched for, but there are a lot less competitive things like Hashiwokakero, cryptograms, word scrambles, word matches – people will search for those. And so the search terms may be higher, maybe not as much as a word search, but the competition is a lot less. So you don’t have to create the thousands and thousands like you would, if you were doing just a line journal, if you’re doing one of the lesser known, but hot niches.
Rachel:
So let’s talk about keyword research then for a second. So when you’re approaching keyword research for your puzzle books, are you approaching it in the same way that you perform your research for other types of low content books? Is the gist of it kind of the same, or are there different parameters that you’re searching for or looking for with puzzle books in terms of search volume competition?
Keith:
In general it’s pretty much the same, whether you’re doing written books, low content books or puzzle books, but you can have a little bit more leeway with competition when it comes to puzzle books. I compare puzzle books in some cases less like a regular low content book and more like a romance novel. And I know that sounds weird, but bear with me. Not only are puzzle books consumables, but they have that extra criteria of being single use. And also a lot of puzzle book consumers are very voracious just like when it comes to the romance genre. So as much as we all want that first page placement regardless of what type of book you’re publishing, with puzzle books, eventually they’re going to get through all the books on page one. So being page two, being page three can still be very beneficial and still gets you consistency.
Rachel:
So because they’re so consumable, does competition matter as much? It sounds like you’re saying not because people like my dad was just a sudoku addict. I mean it actually became an issue in my parents’ marriage. My mom had to put her foot down and say, no more Sudoku in the house because he’d be sitting there doing them in his arm chair for 10 hours straight and neglecting everything that needed to be done around the house. So yeah that makes total sense.
Keith:
Yes, obviously competition is important in whatever business you do. The high demand, low competition means more sales, but there’s a little bit more leeway that you have with puzzle books, because like I said, you’ve got those repeat customers that are very voracious when it comes to purchasing and using the puzzle books like your dad. So you can be willing to go in a particular niche that’s a little bit more competitive when it comes to puzzle books.
Rachel:
When you’re creating your puzzle books, do you like to sort of drill down and focus on one particular puzzle per book? Or do you prefer to create books that have a variety of different puzzles or are you testing out both? And if you are, which ones do you find sell better?
Keith:
I’ve tested out both. I’ve been in the market research industry for over 20 years. And so I pay attention to that kind of stuff. And I’ve found variety books sell better to me, the psychological reason behind it is just like when you’re finding a niche for low content books you don’t want to sell to everybody. You want to sell to the people in that particular niche. Also, when you niche down the number of consumers that will be interested is going to be lower. If you do a book that’s just word searches for example, you’re looking for someone who is into, let’s just say, tennis word searches. Whereas if you do a variety, then you can have word searches in it, so you’re still getting those people, but then you’re also getting the people that like crosswords and Sudoku, or whatever other puzzles they like. And so you’re getting the benefits of both. You’re niching it down as far as your theme, but you’re still keeping it open to different puzzle types.
Rachel:
So do you create these variety books based on a theme? You mentioned tennis, would you create a Tennis themed puzzle book that’s got a variety of different puzzles, all themed around tennis?
Keith:
Yes, absolutely. I am a strong advocate of just like with low content books, you still want to have a theme that targets a certain niche because when you try to sell to everybody, you’re really not selling to anybody, and so the same is true with puzzle books. And so some people may ask, well, how do you take puzzle books and how do you make a theme around it? Obviously you’ve got the cover. That’s going to draw in the theme and that’s what people are going to see first. But if you’re doing word searches in your puzzle book, then they can be, in the example for tennis, using tennis terms. If you’re doing word matches, again, they could be tennis terms. It could be something as simple as if you’re doing number type puzzles, like Sudoku, just having different vectorgrams across different pages and things like that. So there are different ways that you can bring the theme into the interior.
Rachel:
Yeah. I imagine those make really great gifts too, if you’ve got a tennis lover in your life or whatever the theme is, that would be a great gift idea. So for your children’s and your adults is it kind of split half and half, or are you focusing more on one or the other?
Keith:
It’s funny because I write children’s books, but I focus more for my puzzle books on the adults. And there are two reasons why, and this comes from having four kids. One is, kids have got a lot more distractions. I mean, as much as adults have a lot of distractions, but if we want to sit down and do a puzzle book, we can focus and do that puzzle book. Whereas kids, they’ll start doing it and then they’ll put it down and move on. But the other issue is when a child is done with a puzzle book or activity book, depending on what you’re going to create, they still have to have the parent going to actually buy the new one. Whereas if you’re the adult, when you’re done with your puzzle book, you can just go and buy another one. You want another one, you go do it yourself. So there’s a lot less barriers for you. Plus what I found, at least in my own experience from people I know that use puzzle books, they do consume it fairly quickly. So it’s not like that book is going to sit there for six months before you need a new one.
Rachel:
Yeah, there’s that urgency when they’re done. So let’s talk about series for a minute. Most of my low content books, I publish in a series mainly so that I can use that extra field for some extra keywords. Do you publish your puzzle books in a series or do you have any strategy around that?
Keith:
Yeah, I do just like with my low content books when I’m starting a new niche, what I’ll do is I’ll go in and I’ll usually publish between three and five in a given niche, but then once they sell, even if it just sells one or two, I will definitely stretch that out to be either a 10 or 20 books series. And usually just calling it volume one volume two, or whatever, because kind of like I alluded to earlier, they’re cross-promoting each other. And the great thing is unlike a written series, you don’t have to start with volume one, they might stumble upon your volume eight, then when they’re done with that and they like it, they’re going to go and check out your other volumes. Now you don’t necessarily need a series, but there’s some comfortability that comes with someone buying into a series, if I’ve purchased your first one, I know what to expect. So there’s this assumed continuity between the series as opposed to, Oh, well here’s another puzzle book by Keith. It may be similar, but if it’s in a series, you just have a little bit more of a comfort level.
Rachel:
Yeah, I guess you’re not just going to Amazon and doing the search from scratch kind of thing, you already know this is the one you want and you know where it is, and there’s 30 more in the series. So if you’re doing a themed one, are you stretching that theme across the whole series? I’ll just go back to the tennis example. Would all of your 20 in a series be tennis themed or are you doing a different theme for each one?
Keith:
No, I usually keep it within that same theme. I may tweak it a little bit more to kind of stretch that theme. So, maybe tennis with cats or something like that, bringing in another sub-niche. So people who may be interested in cats may find this book and then again, be cross promoted with the other books in the series, but there’s still just one general theme across the whole series.
Rachel:
That’s something that I’ve had a lot of success with is just combining two different themes kind of like mashups. So like you say, you’re getting people that are interested in one and people that are interested in the other and it’s kind of like this cross-pollination of of interests. And I’ve always found that to really be a nice booster for me in terms of what sells and what doesn’t.
So, in terms of the length of your puzzle book, is there kind of sweet spot in terms of pages or how many puzzles you include in each book?
Keith:
Yeah my sweet spot is 108 pages and there’s a couple of reasons for that. When it comes to KDP and most print on demand platforms, the 108 is that sweet spot where above that you actually start paying an extra penny for the production of it. So obviously you’re not paying out of pocket, but it’s coming from your profits. So the other thing is I usually do a hundred pages of the actual puzzles and then I’ll do a title page, and then at the end will usually be seven to eight pages of an answer key for the puzzles that are in there that actually have answers. And so it usually comes around the 108 mark.
Rachel:
So are you doing one puzzle per page?
Keith:
Yes I do one puzzle per page. And I’ll typically do about 10 different puzzle types within the book and then 10 pages for each puzzle type.
Rachel:
So how long has it taken you to create one book? Because to me I’m thinking that sounds like a lot of work, but you’ve done a hundred of them so far! I’m sure you’ve been able to streamline your process quite a bit.
Keith:
Right, and the majority of them are not all done manually. I do use software for some of the puzzles and then the other puzzles that I do manually, those obviously take a little bit longer. I’ve had a puzzle book take me 24 hours to create, but the good thing is, once you’ve got it created once, the overall layout is done. So that’s where the most time consuming part is. And then you can just make it specific to each puzzle and that you can do a lot quicker. So its just the set up that takes a long time.
Rachel:
It’s the same thing, when I create planners, when I do that initial template, that might take me 15 hours, but once it’s there, it’s there. And it’s just a matter of swapping things out. Things move a lot quicker at that point.
So pricing strategy. Do you have one, or how are you coming up with prices? What are your prices?
Keith:
The way I come up with my prices is very similar to the way I come up with my prices for my written books by low content. When I look at the competition, I pick out the top 10 or 20 that are selling and then I see what they’re charging and I want to make sure that I stay within that high, low range. Majority of my books are going to be about the 8.99 price point, and the majority of them are in black and white, so you don’t have to deal with the whole color and stuff like that. It’s also going to depend on your niche. I have some niches where my puzzle books are $14.95 and they’re still selling. So it’s going to depend mainly on the particular niche and what the consumers of that niche are used to paying and what they’re expecting.
Rachel:
That sounds like a pretty healthy profit margin there at $14.95. What’s your royalty on something like that?
Keith:
Off the top of my head, I’d say probably about $5.00
Rachel:
That’s great. That’s a nice healthy royalty there. So we’ve all heard about this 80/20 principle, especially when it comes to low content books. I’ve noticed personally, I’ve got that core 20% of books that are making a ton of the profits. Are you seeing that with your puzzle books or do you find that it’s spread out a little bit more evenly? There’s some clear winners and some clear losers and then that gray area, middle ground in between.
Keith:
Well, when it comes to niches, I’d say the 80/20 rule still applies.
You’re going to have some niches that they just don’t pick up as much, but when it comes to the puzzles, the puzzle books that are within that given niche, it is more evenly spread out because like I said, they can’t keep buying the same one so once they buy one and they like it, they’re going to buy the others. I also make sure that the puzzles, even though the puzzles are different within each book in the series, the puzzle types are different as well. So l I may have 20 different puzzle types that I’m working on for this series, but in each book there’s 10 that aren’t necessarily the same. So it’s not the same 10 puzzle types in volume one as in volume two.
Rachel:
Interesting, so this is kind of a little bit more of a broader question here, but according to Keith Wheeler, what is the secret to success when it comes to publishing puzzle books? Is it finding unique sub niches? Is it following trends? Is it ignoring trends? Is it publishing a higher volume? If there’s one kind of like tip, you can give to people that maybe haven’t gotten into puzzle books, but are thinking about it, what would you suggest?
Keith:
I would say your niche is probably one of the most important, and then just like with any other book, making sure you have a killer cover and a good quality interior. I mean, those are probably the top three. I don’t follow trends unless it just happens to fall into one of the niches I’m working in, but I’m not one of those people who just goes on Google trends and just starts working. I don’t do that because trends die, and I’d rather stick with things that are more evergreen. I mean, some of my niches definitely have a hot season and a cold season, but they’re still evergreen in that it’ll be that same hot season next year.
Rachel:
Marketing. Do you have a marketing strategy or are you just publishing and kind of hoping for the best, or do you have any marketing strategies in play here?
Keith:
I typically don’t do the whole publisher prey because it really hasn’t worked that well for me. Amazon ads, I’ll do those also with a lot of the puzzle books that I have there in niches. Like I said before that I already have other types of books and whether they’re written books or other low content books. And so I’ll have email list that will also promote those puzzle books. As well, you cannot underestimate the power of Amazon author central; it’s free and having a pen name or whatever brand your doing your puzzle books under, having all those puzzle books where, once they come in and they see the first one and they like it, they can just click on your name and see all your other puzzle books that you have.
Rachel:
Yeah. It’s always surprising to me, there’s just so many publishers out there that just, they’re not taking advantage of Author Central. And, but like you said, it’s your own little store on Amazon and it feeds directly to all of your other books .
Okay, so Author Central and then your email list. So are you nurturing that email list regularly? Like how often are you in contact with your email list typically?
Keith:
Well, again, it depends on if it’s seasonal. But for the majority of them, I will send out an update once a month.
Rachel:
And if you send out an email blast, are you then looking at your sales, and seeing an increase? It’s always tough with Amazon because you can’t really track where your buyers are coming from. So that’s outside of ads; when you’re doing social media or anything like that, or Facebook ads, it’s so difficult because you can’t actually find the data where people are coming from, which is frustrating.
Keith:
Right, Amazon’s not very helpful when it comes to that. But in most email platforms that you use, like I use MailChimp, you can track and see how many clicks on that particular link. So though I can’t assume that they’re all purchases, I at least know how many are actually clicking on it and are at least interested in, and for the niches that I do that for, I get usually between 25 and 10 if it’s like the off season, but usually about 25 is click through rate is what I have. So that’s, that’s been pretty, pretty successful for me. Some were even higher depending on what the content of my email was like. I usually tell them what’s new and what they can expect. And then I give them a little thumbnail of the different images and then the link to check it out on Amazon.
Rachel:
I think an email list is just so important for that repeat customer base, having that group of people that have already proven that they’re interested in what you have to offer them. And then, building that relationship over time, I think is really, really valuable.
Keith:
I put off creating an email list for so long just because I didn’t know what to put in there
Rachel:
Exactly. That’s why I’m always personally yammering on with the email list. I think it’s very under utilized, especially in low content publishing, but I think it can be one of your most important tools because like you mentioned it’s free. So one thing I wanted to ask you, I watched your interview over on self publishing with Dale, and you mentioned something about using a puzzle book as a marketing tool for authors. And that was something that I’ve never heard of before. And I thought it was really cool. So can you talk a little bit about that?
Keith:
Sure. The question he had asked me was, who are puzzle books for? I didn’t want to sound really generic and say it’s for everybody, but it really is because even people who quote unquote, just write books, they’re not into low content or no content or anything like that, even if you’re an author or a writer, you can still use puzzle books as kind of a gateway and a companion book to your already existing content. If you write children’s books again, you can create an activity book that ties in there, but it ends up being almost like a lead magnet because people who may not know you, especially in a very competitive niche, that may not normally know you as a writer or that you’ve got a brand for planners. Maybe the niche that you’re in with your planners is pretty competitive and they haven’t found you, but they’re into puzzle books too and they see this puzzle book and then again, they can click on Amazon Author Central after they loved it, and they see that you’ve got planners too. And so it’s a target audience that wouldn’t even have probably found you, and now can find you through this other, what I like to call a lead magnet.
Rachel:
That’s a great point. I think we touched on that a little bit earlier. Jus leveraging your brand that you’ve already created and making that work for you in different ways. So that’s cool. You have created this fantastic course to help people create their own puzzle books from scratch that’s called Puzzle Book Domination. I spent the last few days going through it and I was pretty blown away by just the amount of puzzles that you cover in there. I had never heard of about two thirds of them, and I was pretty blown away by that. But talk to me a little bit about Puzzle Book Domination, why you created it and who it’s for and what it includes.
Keith:
On my YouTube channel, I’m really known for doing tutorials. And so I had already done some tutorials on puzzle books, word searches and things like that. And after a while they’d gotten fairly popular and I said instead of me giving out all this information, like all of the different puzzle types that are in here, it’d be like line journals, everybody would have it and so it would make it super competitive again. And so I thought, let me give people a tool that they can use that will give them the information that they need in a very tangible way. And there’s not a lot of fluff when I do these these tutorials. It’s not going to be so overwrought with people who are just publishing and publishing and publishing just to get as much stuff out there and hoping it sticks to the wall. So that’s kind of the reason why I started making the course, and trust me, I’ve put hundreds, if not thousands of hours into creating this.
Rachel:
Because there’s so many different puzzle types in there, is this just stuff that you come across with your own research or are you a secret puzzle book, fanatic yourself? Because like I said most of them I’d never even heard of. So I was like, wow, there’s some really, really cool niches in here that I don’t think anyone else is finding. So is this just stuff that you come across with your own research?
Keith:
Yes it was research. A lot of these I came across once I decided that I was going to create the course, they’re not necessarily ones that I just use on my own. It’s called Puzzle Book Domination but they’re not all puzzles – there’s games in there and stuff like that that are still a lot of fun. I’ve got puzzles that originated in Japan. I’ve got games that originally originated in Lithuania, like they’re all over the world. And a lot of them weren’t paper, pencil type games to begin with but by tweaking them enough to where it works, all of these puzzles and games that I have in here are ones that I’ve researched, the ones that I’ve actually made myself and more importantly have actually sold. And so those were the three criteria that needed to be so that they could fit into the actual course itself.
Rachel:
Here’s a question. Are you targeting other primary marketplaces for, like you said, when you got puzzles that originated in Lithuania or Japan, are you using that as a strategy to target a particular market other than the US with some of these puzzle books?
Keith:
I haven’t honestly. I’ve thought of that, but as of now other than doing an entire book on Hashi’s or something like that, I haven’t. But I’m trying to be more international and try not to minimize myself or limit my audience. But again, that’s a great sub-niche, you can find certain ones that are more towards the West or the East hemisphere and target those, absolutely.
Rachel:
That might be an idea for someone out there who’s watching right now. Especially if you speak one of the languages of a country where that puzzle comes from, and I don’t know, anyone who wants that idea go ahead and take it and run with it.
Keith:
And let us know how it goes!
Rachel:
Exactly. So another thing I loved was the whole custom games thing. That’s something that I hadn’t thought about either, you talk about custom games and how to create one, and then you go ahead and do that yourself. So I thought that was really neat. Do you often include custom games in your books?
Keith:
I do. And again, it’s going to depend on the niche. I actually came up with that idea with one of the main niches that I’m in and it’s softball. I can say that because if you google it, my name will come up. Both of my daughters were big in softball so I’ve written books and no content books, low content books and puzzle books, and in that niche, I created a softball game. It’s something that only exists in my puzzle books. It comes with two dice that you cut out one for offense, one for defense, and I’ll show you how to do all that kind of stuff in the course. But I don’t use softballs an example in the course, that would be too easy because I’ve already done it. In the course, you see me find a niche and you see me create a game around it pretty much live. And I did want to try to keep it as condensed as possible because I wanted to give you something actionable that you aren’t spending hours and hours watching videos with.
Rachel:
Yes, and that I thought was really novel. I hadn’t really seen that before and I thought that right there is worth it to me just to get the light bulbs flickering for custom games. As we all know, the more unique that you can get with your content, the more valuable it is, and that’s really what keeps people coming back for more.
Keith:
Yes, within my series , I may have 10 books in the series but I don’t have that custom game in all 10, some have it, some don’t. And I do that because I don’t want people to feel, Oh, this is the same thing over and over again. That’s something that is intentionally done. Like you said, having something unique really helps you stand out and that’s what makes it, so that way they come back and purchase your stuff again, because again, it’s custom, and they can’t get that game anywhere else.
Rachel:
Do you notice higher sales with those books?
Keith:
I do notice higher sales in those and more importantly, I notice higher book reviews. The reviews that are in there are not just higher quantity, but the quality of the reviews are better. And people actually mentioning that they love the unique games that are in there, the custom games that are created. So I have something tangible, something I can read that tells me, Hey, you’re on to something.
Rachel:
I thought that was super cool that you actually had dice pieces that you could cut out and, and have something physical in your hand. I thought that was just awesome, I love that.
Keith:
You just to make sure that there’s nothing on the other side.
I actually mentioned that when I talk about creating it and and not just dice, but little chips that you would move around on the game board. So I show you how to make those.
Rachel:
You also had a cool bonus section. So you talked a little bit about how to make your puzzle books more profitable and you also dove into how to build a brand a little bit. So I thought that was great. So I’ve really been enjoying your course. I haven’t quite made it through all the different puzzles yet, but my mind has definitely been blown there. It’s a whole new world that’s been illuminated for me.
Keith:
There’s quite a few in there. Right now there’s 14 different puzzle and game types, and then I’ve broken them down into modules. And then each module has a quick video where I introduce you to the puzzle or game type and just tell you what it is and how to play it. And then the next video is actually an over the shoulder tutorial where I show you how to make it. And then I include a PDF file. That’s the instructions for the consumer and you literally can just download that PDF file as it is. You don’t have to make any changes, but obviously you can feel free to tweak it, but you don’t have to. So I try to make it as clear cut and actionable as possible. You don’t even need to create the instructions, It’s already made for you.
Rachel:
Well, thanks so much for joining me today, Keith, for everyone watching, if you’re interested in getting your hands on Puzzle Book Domination, the link is going to be down below in the description. Before we go though, tell us Keith, where can people find you if they want to learn a little bit more about what you’re up to?
Keith:
Well, the place that I’m the most active is going to be on YouTube. You can just go to Keith Wheeler books. You can also email me at kwheelerbooks@gmail.com and K Wheeler books is my handle on pretty much every platform, so you can find me there.
Rachel:
Awesome. I’ll put all those links below as well. Thanks again for joining me. And we’ll see you over on your channel.
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